Focusing on the Tails.
The world is overwhelmingly designed around the ‘norm’, which is often not even the average let alone representative. This means unique situations or excluded populations have fewer options or solutions that meet their needs.
Our logo is a play on the “Gaussian distribution”, or “bell curve”, which is centered around its mean (average) with symmetric tails for less probable values. We’ve flipped it on its head, to weight the tails more heavily and demonstrate it’s those unique situations and excluded populations on which we want to focus!
All of our solutions are tailored to the specific problem, and designed around the end-user’s goals and needs, because one size does NOT fit all.
We use off-the-shelf tools and code if it gets us to our customer’s goals faster and cheaper, and the rest we do from scratch.