Analytic Services

Context is always important. Asking the right questions avoids mistakes when we design solutions. Are we using the correct/best data to answer our questions or build our business? Are we using the right metrics or indicators to alert us to problems? Existing processes may have evolved naturally over time and just need an update, or they could be the result of bias embedded in the system.

Our skill sets at Redefining Default enable us to leverage multiple analytic techniques and disciplines, including:

  • Data Science to collect, clean, and investigate data.
  • Workflow and process automation to free up spare capacity and resources for other tasks.
  • Visualizations, graphics, reports and articles to inform decisions or share findings.
  • Econometrics to conduct market analysis and identify trends.
  • Metric design for risk analysis and process indicators.
  • Methodology design to inject rigor and consistency into processes.
Automate Tasks
  1. Are you manually calculating your in-state tax every month?
  2. Are you laboriously cleaning up email addresses on your mailing lists?
  3. How about pulling data down from your website to analyze?
  4. Do you need to be automatically alerted when inventory drops too low or when some other trigger occurs?

 

We will Automate It For You
Collect Information
  1. Do you need to scrape websites to do market analysis, such as price or feature comparisons, or to create contact lists for outreach?
  2. Do you need to pull key names and locations out of text documents or PDF files?
  3. Do you want to combine a lot of information into a database or spreadsheet that's easier to manage or use?

 

We will collect it for you.
Analyze Information
  1. Do you need market research on a particular industry, product, or economy?
  2. Do you need assistance exploring your sales data for trends and patterns?
  3. Are you creating policy proposals or material to advocate for marginalized communities?
  4. Do you need help evaluating and communicating exclusive or discriminatory practices?

 

We will analyze it for you
Visualize Information
  1. Do you need an interactive dashboard to convey your bottom line, convince your audience of your idea, or show progress on a series of milestones or metrics?
  2. Do you want a decision tree, cause and effect fishbone diagram, comparison chart, or current versus future state visual?
  3. Do you need to quickly show trends and patterns through visualizations such as bar charts, time series line graphs, box and whisker diagrams, and pie charts?
  4. Do you need branding, buyer persona or customer journey infographics, or purchase funnel diagrams?
  5. Do you need to create a catchy business or project proposal, using a agile development KPIs dashboard or Gantt charts?
  6. Do you need to visualize your market share analysis?
  7. Do you need visualizations specific to your industry, such as real estate, education, health, environment, science, social media, health, or politics?
  8. Do you want a doodle video, marketing your business or product through whiteboard animation?

 

We will visualize it for you